Chrysler, Ford not following General Motors on Facebook disengagement

What seemed to be positive for General Motors didn’t seem to be so for Chrysler or Ford.

The representatives from both the vehicle manufacturers stated that they are not going in General Motor’s direction for taking out its commercials from social media major Facebook.

It is worth mentioning that in terms of car unit sales in 2011, General Motors ranked as the biggest car manufacturer in the world. Headquartered in Detroit, Michigan, the car manufacturing giant faces steep competition from both Ford and Chrysler. Chrysler is another automaker which is based in Michigan with its headquarters in Auburn Hills. It has ventured into a strategic alliance with Italian car behemoth Fiat since 2009. On the other hand, Ford Motor Company is another major US-based carmaker which is headquartered in Dearborn, Michigan. Ford ranks as the second biggest car manufacturer in the US and holds the fifth rank in car making in the whole world on the basis of yearly car sales.

In this regard, Ford offers a specifically strong-willed justification of the social media platform. It said that Facebook commercials are quite successful when they are tactically blended with outstanding content, participation, and forward-looking techniques of narrating events. The success rate would have been much less if it was considered as a direct media purchase,

The social media head for Ford Motors, Scott Monty, said that they kept on enjoying a powerful and co-operative association with Facebook. This incorporated unique car displays, promotions and groundbreaking means of content sharing.

According to Monty, the fan base of Ford in all its Facebook pages had touched 10 million.

The engineers and technologists of Ford Motors were also functioning with the engineers of Facebook to design innovative and more dependable modes to combine the vehicle know-how with Facebook.

From the very beginning, Ford was an ardent supporter of Facebook as an ideal launching pad for promoting their brand. The car manufacturer is the first of its kind to introduce a new model particularly on Facebook when 2011 Explorer was launched in the month of July 2010.

In the interim, the spokeswoman of Chrysler, Dianna Gutierrez, stated the car manufacturer did not have any plan for going General Motor’s way in its attitude towards Facebook. All the brands of Chrysler are using Facebook for promotions as a part of its policy.

However, it’s uncertain if other car manufacturers will follow the GM trend. The marketing head of GM, Joel Ewanick, has been cynical about social media for an extensive period. Ewanick informed Brandweek in 2010 that he believed Twitter to be a short-lived platform. According to his opinion, it is somewhat hyped. A new media model is going to substitute Twitter in one or two years, Ewanick said.

However, there are opinions from the analysts that it was not a good move by General Motors and is short-sighted. The company was openly bargaining with Facebook for improved terms which the public will not take well. As a result, the biggest carmaker in the world might repent in the days to come. The defriending of General Motors of the Facebook promos would badly hit the users since Facebook would try to make it up with sponsored stories, paid status updates, App Center, and mobile advertisements.  

Google Search is now 1,000 Times Wiser

Gone are the days when Google search mostly depended on Pagerank, the patented algorithm of Google. Now, the Google search will incorporate a different feature altogether which will make the search stronger and more relevant. It will start using Knowledge Graph in all its search tools. This means besides organic search results, you will also get generic and factual information regarding a specific search.

Google search is never going to be the same again. When you key in any particular term or keyword, it is going to ask you what you are actually looking for through that search. For instance, if you type ‘Queen’, it will come up with a host of results since Queen was a famous rock band and there were many Queens of England and other countries. On the right hand side of your search results, there will be another window that will ask which Queen you are looking for. The error reporting system will help visitors stay away from wrong information and this makes Google search even smarter.

There are a number of fundamental modifications happening confidentially. Google has left behind the phase of simple keyword recognition successfully. The recognition of associations, nodes, and entities is the principal mode of functioning for the search engine. It is simply putting the stress on the relevance and other features of the keyword.

In achieving this goal, Google has taken the assistance of various tools and information resources like Wikipedia, Google Maps, CIA Factbook, Google Local, Google Shopping, and Freebase. Freebase was acquired by Google in 2010.

At present, the Knowledge Graph of Google contains more than 500 million people, things, and regions with not less than 3.5 million features.

The Google Knowledge Graph comes with a range of smart benefits which obviously includes the summary. Viewers can now see a summary of the things they are interested in which will be created by extracting information from different databases. This is certainly a unique feature which will give you the most relevant information. People who are interested to do in-depth research will find this useful. 

However, a certain section of the webmasters has expressed some doubts regarding the degree of success that the Google Knowledge Graph is going to get via implementation of artificial intelligence and relationship models with regards to Google+. There are opinions that these changes will not influence Google+ in a big way and the networking site will not follow updates all the time.

However, there is no doubt that if you search for the answer of a question, you will surely get the most correct answer of your query. You need not go for advanced search or other help features of Google. In the near future, the Knowledge Graph is going to work in all platforms that support Google, namely desktop, laptop and tablet PCs. It will also be available on mobile Google platforms.

 

The SEO experts and web administrators think that the introduction of Google Knowledge Graph will improve search results. With this new evolution in search engine, SEO with Google Knowledge Graph, webmasters can incorporate the following features to get more traffic and enhance visibility of their sites:

• Use Latent Semantic Indexing (LSI)
• In-depth and comprehensive content
• Syndication of content from different sources
• Adding pictures and videos to the content

If they are successful in doing these, they will get the following benefits:

• They can enhance their social media involvement
• They can think beyond SEO
• If their website is optimized for Google, it will be optimized for the whole web
• Good content will build their brand
• Good quality linking becomes possible
• Increased traffic generation, ensuring cost-efficient lead generation 

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A short trip to Santipur, Nadia Jan 16-18

Santipur is not very far from Kolkata. It takes around 2-2.5 hours from Sealdah station to reach there. So, one fine morning in January, I and my friend Titas boarded the Santipur local from Bidhannagar Road station. The destination was Santipur, one of the most famous cultural hubs in West Bengal. Santipur can be portrayed as one of the oldest learning centers of the Sanskrit language in the state. It is also a major hub of the Hindu religion since it houses a large number of temples which differentiates the city from other cities in Bengal. In no other city of Bengal, you will find so many temples and places of worship. This was obviously my first trip to the city, which was earlier a small town. 

January 16, 2013

It was 10:40 am in the morning of 16^th Jan. We met on scheduled time and boarded the Santipur local from Bidhannagar. Luckily, the train was not crowded since it was not a rush hour. We got window seats and started enjoying the views, which mostly were a blend of agricultural land, residential areas, and scattered greenery. The percentage of scattered greenery increased as we started getting closer to Santipur, after leaving Naihati junction. Most of the passengers on board were destined to Santipur. We had a plan of staying at Titas’ maternal uncle’s house for two days and then we would return to Kolkata. We reached Santipur station at around 1 pm in the afternoon and took a rickshaw to reach uncle’s house. We were welcomed with a lot of warmth and cordiality. We were tired so there was no plan to explore the city that very day. We had a quick bath and savored the lunch prepared by Titas’ maternal aunt. We rested that day. It was quite cold outside and the temperature was significantly less than that of Kolkata.

January 17, 2013

The next day, I woke up early as the idea was to explore important parts of this cultural hub. A tricycle van was arranged for me for this purpose. I also had my trusted companion for photography Sony Cybershot ready to collect glimpses of this cultural hub. Bhaja, as the rickshaw driver is known, has tremendous knowledge about the various localities in the city. Uncle also accompanied me. Three of us drove through the alleys and roads and covered many temples and places of worship that make the city famous. It is believed that Raja Krishnachandra of Nadia constructed the Daakghar or the citadel, one of the major attractions of the city. The city is also known for a number of cultural festivals which is manifested in various corners of the place. Most popular festivals include Dolutsav and Rashutsav. I visited Poteshwari Mandir, Jaleswar Temple, and the Lokenath Temple. The main deity worshipped in the city is the Radharaman Temple housed in Baro Gosai Bari. Santipur is also home to a number of Kali Temples like Ghat Chaduni, MoshKhagi and Agomeswari Temple. I also did not miss out Rabindra Ghat, the place from where our Nobel laureate poet Rabindranath Tagore saw the holy Ganges. The house of Bijoy Krishna Goswami, the famous religious figure and social reformer, is also a notable site. My Cybershot camera did not rest and I took 253 snaps in all. Time to return. It’s almost bikal or afternoon.

January 18, 2013

My busy work schedule was calling and in the morning of January 18, we departed from Santipur. It was really a memorable experience for me. It’s not really possible to cover all the areas in one day as the city is quite big. Next time I visit, I will obviously try to cover the areas which I missed due to lack of time.

By Susmit Bharadwaj

Photo album link: https://www.facebook.com/susmitbharadwaj/media_set?set=a.475430362513685.109131.100001401776652&type=3

RT @shellmeister84: How to build a fulfilling career, dld.bz/aeKw2

— Susmit Bharadwaj (@Sbh76) January 31, 2013