Gone are the days when Google search mostly
depended on Pagerank, the patented algorithm of Google. Now, the Google search will
incorporate a different feature altogether which will make the search stronger
and more relevant. It will start using Knowledge Graph in all its search tools.
This means besides organic search results, you will also get generic and
factual information regarding a specific search.
Google search is never going to be the same again.
When you key in any particular term or keyword, it is going to ask you what you
are actually looking for through that search. For instance, if you type ‘Queen’,
it will come up with a host of results since Queen was a famous rock band and
there were many Queens of England and other countries. On the right hand side
of your search results, there will be another window that will ask which Queen
you are looking for. The error reporting system will help visitors stay away
from wrong information and this makes Google search even smarter.
There are a number of fundamental modifications
happening confidentially. Google has left behind the phase of simple keyword
recognition successfully. The recognition of associations, nodes, and entities
is the principal mode of functioning for the search engine. It is simply
putting the stress on the relevance and other features of the keyword.
In achieving this goal, Google has taken the
assistance of various tools and information resources like Wikipedia, Google
Maps, CIA Factbook, Google Local, Google Shopping, and Freebase. Freebase was
acquired by Google in 2010.
At present, the Knowledge Graph of Google contains
more than 500 million people, things, and regions with not less than 3.5
million features.
The Google Knowledge Graph comes with a range of smart
benefits which obviously includes the summary. Viewers can now see a summary of
the things they are interested in which will be created by extracting
information from different databases. This is certainly a unique feature which
will give you the most relevant information. People who are interested to do
in-depth research will find this useful.
However, a certain section of the webmasters has
expressed some doubts regarding the degree of success that the Google Knowledge
Graph is going to get via implementation of artificial intelligence and
relationship models with regards to Google+. There are opinions that these
changes will not influence Google+ in a big way and the networking site will
not follow updates all the time.
However, there is no doubt that if you search for
the answer of a question, you will surely get the most correct answer of your
query. You need not go for advanced search or other help features of Google. In
the near future, the Knowledge Graph is going to work in all platforms that
support Google, namely desktop, laptop and tablet PCs. It will also be
available on mobile Google platforms.
The SEO experts and web administrators think that
the introduction of Google Knowledge Graph will improve search results. With this
new evolution in search engine, SEO with Google Knowledge Graph, webmasters can
incorporate the following features to get more traffic and enhance visibility
of their sites:
- Use Latent Semantic Indexing (LSI)
- In-depth and comprehensive content
- Syndication of content from different sources
- Adding pictures and videos to the content
If they are successful in doing these, they will
get the following benefits:
- They can enhance their social media involvement
- They can think beyond SEO
- If their website is optimized for Google, it will be optimized for the whole web
- Good content will build their brand
- Good quality linking becomes possible
- Increased traffic generation, ensuring cost-efficient lead generation
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